Interaction Model of Advertising Communication

Exposure: Audience is within the ranges and is capable of seeing or hearing the message.
Perception: Perception means the interpretation of observation or message.

Advertisement can create misleading or untruth message

Ads are given to inform customer regarding, to persuade customer to remained customer, to encourage customer and so on sometime ads create misleading and untruthfulness and false message.

The ways to create misleading or untruth full message are given here:
a) Using false name of the company and its brand and product name.
b) Misleading level. Example: Bata –Rata
c) Misleading headline. Example Fairness within 7 days.
d) Misleading copy.
e) Incorrect logo.
f) Incorrect slogan.
g) Incorrect chart.
h) Harmful appeal.

So, the advertiser must be careful about the truth and ethical aspect about ads, word, message and so on. Advertiser must be use truth words or message and should misleading or untruthful word, message and others false information. If the words message, are misleading, the main purpose of ads will be hampered, their customer will suffer a lot and customer will be cheated and they will lose heart. If the ads are true and ethical then it helps to increase sales profit, market share, customers benefit and so on.

So the advertiser should follow the rules of truth and avoid the untruth or misleading information.

The ethics and truth in advertisement

Advertisement is any paid from of non-personal presentation to inform others by and identified sponsors.
Ethics:
Ethics is the ability to define right or wrong or ethics is the things or cues which helps to distinguish between right or wrong.

Truth:
Truth is the honesty or ability to maintain that subject which right.

Economics aspect of Advertisement

Advertising helps to develop in economy of a country.
Let’s look the economic aspect of ads:

1) To create the market demand:
Ads help to create the demand for the products which helps to increase sale as well as profit.

The social and economic aspect of ads

Advertising is important for activities. At present, for achieving success in sale we must need advertising. So it is easy to capture the market, these calculate more advertising.
Let’s look the social and economic aspect of ads.
Social aspect of ads:  Advertising is used for increasing sale as well as it contributes in social aspect. Such as:

When advertisement is not wasteful

Advertisement is not only wasteful, but also it is a useful media for customers, manufactures and others. Advertisement is highly needed for consumers’ goods. Ads can help us following ways:

1) Ads inform customers regarding product.
2) Ads persuade customer to buy the product.
3) Ads encourage customers.
4) Ads increase sales and profit for the company.